What is click fraud?
Click fraud is defined as performed clicks on profit-based advertising content. These clicks can be made by a software or any person. By talking about software, we mean robots making automatic clicks to harm the advertiser.
Furthermore, the number of botnets has increased over the years. These can be used to visit websites and automatically click on shopping feeds or banners. That leads to a large number of clicks that will not convert and decrease the quality of your traffic.
The consequences can harm your business:
- Corruption of website analysis.
- High CTR values convert poorly or not at all.
- You are forced to buy cheaper traffic.
- Mixing of "good" and "bad" traffic leads to a deterioration of the overall quality of the traffic.
Click fraud is a common problem and a challenge that can affect anyone:
"Click fraud is the biggest threat to the Internet economy ..."
George Reyes, Chief Financial Officer, Google Inc.
George Reyes, Chief Financial Officer, Google Inc.
"Anyone who says this is not a real challenge is kidding you ..."
John Slade, Senior Director of Product Management, Yahoo Inc.
John Slade, Senior Director of Product Management, Yahoo Inc.
Therefore, we need a way to analyse the quality of the traffic in real time and to counteract if necessary.
See the benefits of the Tsuiseki Data Analysis system.